The Unbearable Awesomeness of Regional Japanese Kit-Kat Flavors

Since our move to Korea, we’ve been to Japan 4 times, and in January we go for our 5th trip.  This makes me an expert on this current topic.  I could tell you about how great the skiing is (it’s great), or about how good the food is (it’s good), or about how interesting the culture is (it’s very interesting), but today I’m going to tell you about Kit-Kat.    What’s really cool about Japan is that there is so much to do and see.  Every region is unique, fascinating, and worth visiting.  Take a look at the guidebook at your local library–it’s huge.  And it’s not a huge country.  As a side-note, I have noticed that this is good measure of how cool a country will be.  There is a secret algorithm by which you can divide the square mileage of a country by the weight of it’s Lonely Planet to determine whether not you should visit and exactly how many times.

Out of 5 trips, 3 were/are purely ski trips and 2 were tourism/sight-seeing, Fuji-hiking sorts of trips.  Every trip was to a different region of Japan.  Whenever we go to a new country, I’m always looking for what’s different and while I’m not a foodie, I think that you can tell a lot about a people by what kind of packaged-processed food you can find.  So I pay attention to that:  flavors of potato chips, candy, ice cream flavors, etc.  And because I loved Kit-Kat when I was little, I picked up pretty quickly that Japan had a couple of different flavors.  Everywhere, we saw dark chocolate, strawberry and green tea flavors.  Fun, right?  I assumed this was it until we were leaving the country after that first trip.  We were on the Northern tip of the main island, in Aomori.  We found hot chili pepper Kit Kat.  Wow.  That was a find.  I figured, at the time, you could get them anywhere–just maybe at specialty stores or something.

By our third trip, while in Kyoto, I began to realize that the Kit Kat flavors vary by region–and now, by season.  Fun! We tried in vain to find the chili pepper variety, but have never seen those little babies again.  Kyoto has my favorite variety.  They are white chocolate with the famous, Kyoto wafer-cookie crumbled up into the chocolate.  The cookie is like a cross between a graham cracker and those yummy cinnamon biscuits from some random country in Europe that come individually wrapped.  You know the ones.  The package is red?……

Since this realization, I have been mildly obsessed with discovering the varieties of the region I’m in.   Near Mt. Fuji, there were mango flavored Kit Kats.  They also, of course, had special commemorative Mt. Fuji  Kit Kats in a Fuji-shaped box.  Those were blueberry cheesecake flavor.  On the Izu peninsula, we had wasabi flavored Kit Kat which are just as awesome as they sound, and for Halloween, we found pumpkin flavored ones (see picture below).  How awesome is that?  I know:  awesome.

I really love this about Japan.  I like a lot of things about the culture, one of those being the attention to detail.  And while Kit Kat is owned by Nestle, scourge of the 3rd world and evil corporation, even that gigantic conglomerate will let tiny batches of this candy be made and sold by region.  I love it that the Izu peninsula is the only place where you can get Wasabi Kit Kat.  And so I continue to search.

We will go to Sapporo this winter for a ski trip.  I’m *almost* equally excited to discover the regional flavor.

photo (1)


3 Comments (+add yours?)

  1. anitajohorton
    Nov 19, 2013 @ 15:08:20

    I love this! I want to visit Japan so badly!!!! This is one more reason!


  2. Carrie
    Nov 20, 2013 @ 15:26:07

    I’ve been daydreaming about living in Japan since I read this.


  3. bruno mars concert
    May 05, 2014 @ 10:40:48

    Thats funny! But thanks again with this post


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